Business Strategy Report of Royal Bank of Scotland Group Plc Free Essay Example, 3500 words

This paper illustrates that The Royal Bank of Scotland aims to be at the top tier position in the desired target market which it s wide geographical locations and liquidity to support the needs of the client globally. Therefore the mission of RBS is to provide a world-class financing, transaction services, and risk management, along with liquidity towards corporate, financial institutions, clients of public sectors and sovereigns. RBS helps the client to access the market across the globe and grab the potential opportunity to build a better tomorrow. The vision of RBS is to get recognized as a market leader in wholesale banking in each of its market and product areas. The bank builds a sustainable partnership with its client by combing the local knowledge along with global expertise in order to meet the needs of the respective clients. Every employee that works for RBS undergoes a responsibility to conduct things in the right way and the following statement of RBS helps it to unders tand its clients and customers in a better way. RBS tries to understand its customers and treat them in a fairly manner and the banks makes sure that the product offers value for money to its target customers; RBS values its people and conducts business in a sustainable manner in order to protect the reputation of the Bank, operates in a secure environment, manages the risk and finances. We will write a custom essay sample on Business Strategy Report of Royal Bank of Scotland Group Plc or any topic specifically for you Only $17.96 $11.86/page Economical factors: At a global context, economic environment tends to make the banking industry challenging as business and confidence among the customers has not been restored as uncertainty and market volatility continues to form as a brake on some of the major investment decisions. Social factors: Since social factors play an important role in the development of banks it is necessary that financial institutions try to win the heart of customers and maintain a positive reputation.